Perform an SEO audit 16 steps checklist to better rankings
Performing a content audit can help you determine whether or not your consistency is beneficial, and if not, how you can drive meaningful change to restore it. Understand how your URLs fit into your site’s structure and focus on your most valuable pages. Track key SEO metrics and technical insights to refine your strategy and rank higher.
SEO audit part two: Off-page SEO
Use this as a point of guidance for developing your own SEO audit checklist. The reason OnCrawl made this list however is the usefulness of its API. If you’re white labeling reports or doing really complex things with large data sets, this is really handy.
Screaming Frog’s beauty is simulating how search engine bots crawl your site. It can show issues with broken links, duplicate content, metadata, redirects, and internal linking. Google’s bots crawl your site to determine its quality, and correct technical on page optimization is one of the main signals used. Tools like KeywordsFX, LSI graph, or even related searches and Google autosuggest are great for helping you come up with related keywords.
Audit SEO iGaming & Casino
The setup is so intuitive and quick, beautiful reports, great support and my clients are loving the results. Research competitors and find opportunities with search volume, competition and CPC data. Customize reports to your heart’s desire – change colors and fonts. Choose which checks and sections to show, and add custom content for that personal touch. Beyond that, we loved the attractive visualization and the ability to segment and customize crawls with advanced settings. Digital agencies and enterprise organizations with large websites are in the best position to benefit from everything that OnCrawl offers.
For maximum visibility, there are a few best practices you’ll want to follow. Because layout shift is really the important issue here, it’s best to run a speed audit of your site using something like Google’s Page Speed Insights, and see what your CLS score reflects. If it’s low, there’s a good chance you have images without defined dimensions.
If your website does not appear in the index, it cannot be found by users. From this, the audit tool creates an in-depth report on everything it finds to help you identify and fix any issues that are hindering your site’s performance. Type in your focus keyword for a page, and Yoast will provide recommendations to improve your chances of ranking for the search term.
SEO Services That Aren’t Cookie Cutter
Most webmasters install Google Analytics, but for those with privacy or performance concerns, there exists a wealth of great alternatives. SEO is the sum of hundreds of different quality factors – impedance can be down to lots of intrinsic factors – our audits will isolate and identify potential causes and resolutions. Another common scenario – you’ve lost rankings or you’ve got rankings that you are trying to push forward – but, no matter how hard you try – nothing seems to work. This happens to websites in all different niches – you do everything advised and yet nothing seems to work.
- Linkody allows you to discover, track, analyze, and disavow backlinks, all from an easy-to-use interface.
- I’ve created hundreds of reports in Clearscope over the years, and I’ve watched it evolve into a powerful, all-in-one SEO content tool.
- The easiest way to check if your site is mobile-friendly is to use this Mobile Friendliness Test Tool.
- The website ranking above you, for your target search terms, might not even sell the same products as you.
- SEO audits can help to improve your website’s overall performance.
Broken internal links are indications of bad backlinks or broken pages. Broken internal links can destroy the user experience as well, leading to lower engagement and a loss in SEO value. If you have a lot of thin content—that is, low-value pages—then you will probably end up with some broken internal links. This may be because SEO Anomaly old URLs still show up in the navigation menus of your site, even though the actual page itself does not exist any longer.
Mobile devices are accounting for a significant portion of internet traffic (62% in Feb 2025), so it’s essential to make sure your website is mobile-friendly. Responsive design, touch-friendly buttons, and properly scaled images all contribute to a better mobile experience, improving your rankings and user satisfaction. A thorough SEO audit shows how well a site follows best practices.
Back in 2012 Google unleashed it’s first Penguin update, designed to target what it considered to be ‘dodgy’ backlinks – In the world of SEO, chaos ensued. As we covered earlier, there’s often crossover between what’s seen as a ‘technical SEO audit’ and ‘website SEO audit’. Definitions vary and there’s a lot of scope for overlap in several areas.