The Quick Start Guide to On-Page SEO Basics 2025
This is often called digital PR, and one method is to create linkable assets (or link bait). But you can also run searches like “#journorequest” along with your niche on social media to find potential opportunities. If you’re a subject matter expert, you can be a source for those stories.
This can be a perfect plan if you’re an individual site owner or a small business starting with SEO. Although Ahrefs is famous for its comprehensive toolset for SEO, its broken link finder is one of the best out there. On-page SEO tools help you analyze, audit, and manage your websites through different SEO practices. Additionally, you’d ensure your website is mobile-friendly and loads quickly to provide a good user experience. The title tag of your web pages is one of the first elements that users look at when deciding whether or not to click through to a page from their search. Well-written, engaging titles are known to increase click through rate (CTR) and engagement.
Plus, the search engine often chooses its own description to display in search results based on the specific search query. If you search for any competitive keyword, you’ll notice that the top-ranking pages almost all use that exact keyword in their title tag. When a page is relevant and useful, Google displays it to the user.
Use structured data where appropriate
Keyword research tools like KeywordsFX and Keywordtool.io can help you understand the keywords people research related to your products and services. Each page on your site should include text content that discusses the page’s topic. More important, optimize your page to match the search intent behind the keywords. Examples of on-site SEO efforts are creating and optimizing content according to search intent and streamlining your site navigation.
- Visual content — like images, graphics, and charts — play an important role in on-page SEO for several reasons.
- If you’re new to SEO, you’ll likely see the largest gains through on-page enhancements made via edits, which is more indicative to search engines of how to crawl your site.
- If you’ve been in search of a solution for organizing and tracking the various on-page SEO elements, you’re in luck.
- If you were confused by the above list, don’t worry—the rest of this guide will dive deeper into each one.
- Another important on-page ranking factor is having internal links to other pages on your website.
These “geo pages” often had the same or very similar content, with the location name being the only unique factor. HubSpot’s Website Grader gives a quick overview of your site’s performance, providing scores for key on-page SEO metrics such as page speed, mobile responsiveness, and security. With mobile-first indexing, SEO Anomaly Google predominantly uses the mobile version of the content for indexing and ranking, making mobile responsiveness critical for SEO.
If you don’t write your own meta description, Google may extract the text from your page and use it as a meta description. And this, of course, will most probably not look as good as a well-optimized, manually-written description. This can also happen if your meta description is not relevant to the search phrase.
Target Keywords With High Commercial Intent
This is about ensuring the images on your webpage can be understood when someone can’t view an image and by search engines. Search engines can’t view the images on your pages like your visitors typically would, so they rely on alt text descriptions on your webpage to categorize imagery. This is a page summary that appears under the title tag in SERPs and expands on what the content of your page is. It’s typically limited to 160 characters to fit within the preview on search engines, but can sometimes be calculated in megapixels depending on your preferred search engine.
In the end, optimizing all of the on-page factors helps ensure your page is shown on more searches. That way you get more traffic, and better quality traffic that leads to more conversions. When you combine all the on-page SEO factors together, they make up a crucial part of any SEO strategy.